Digital Marketing Plans
We’ll Put All The Pieces Of The Puzzle Together To Make Your Business Grow!
Every business needs a marketing plan and an online business needs a digital marketing plan, The objective of your is to turn your visitors into leads. Those leads then need to be nurtured and converted into customers and those customers then need to believe in you or your brand so much that they sing your praises everywhere.
They become your Brand Ambassadors!
A successful and well thought out marketing plan can have a direct positive impact on your bottom line ROI (return on investment). Marketing your business nowadays needs you to wear many hats. Sign up for one of our marketing plans and let us become your marketing department. We’ll work closely with you to establish your end goals and then develop a plan to meet them.
We will work with you to implement the most appropriate digital marketing strategy while helping you transform your website into a site that converts traffic into business.
An effective marketing campaign should include the following goals:
- Increase search engine rankings on major search engines such as Google & Bing
- Increase website traffic by driving targeted visitors to your website
- Lead generation by driving new customers to your website and business
- Customer Conversion by converting your traffic into business and sales.
Website Design
Website design is the crucial first step in all internet marketing. We will custom design your website so it is relevant to your business and attractive to your customers and is user and search engine friendly.
We will integrate your existing lead capture or create new for you.
Content Creation
Great content is the key to your site ranking well in the search engines. Effective SEO copywriting uses target keywords that will drive traffic to your website.
We can write optimized content for your website on a one-off or ongoing basis.
SEO
Our SEO services include implementing the appropriate search engine marketing (SEM) changes to your website so that it ranks high in the search engine results for keywords that are important and relevant to your business. This includes the identification of these keywords and analysis of their competition and profitability.
Our Digital Marketing Plans Feature the Following:
Lead Generation
Our Lead Generation services include:
- Email Marketing Management – build and monetize large email subscriber lists.
- Conversion Funnels – Seamlessly convert visitors to leads; leads to customers and customers to brand ambassadors.
- Lead Magnet Creation – entice your visitors to subscribe with an attractive value proposition
- Optin Form Design – create eye catching optins to target your audience.
- Automated Email Campaigns – make money while you sleep with a drip feed campaign.
- Landing Page Creation – Optimised landing pages to convert visitors into leads and customers
- Conversion Rate Optimisation and Split Testing – see what’s working and what’s not.
- Video Marketing – On page video creation to showcase your offer or product
- Newsletter Creation – we will curate a newsletter to be sent out regularly to your subscribers.
Our Strategy Calls are great for talking strategy and brainstorming.
Content Creation
Our Content Creation services include:
- Copywriting – we will create content for your website to enhance your keywords to provide a ‘value first’ approach for your clients.
- Content Curation – curating other people’s content is a great way to establish your brand’s value and authority
- Automated Content Publishing – we will automate the publishing of content over social media
- Content Publishing Calendar – keep your clients eyes on your brand by regularly putting out valuable content.
- Video Marketing – On page video and script creation to showcase your offer or product
- Newsletter Creation – we will curate a newsletter to be sent out regularly to your subscribers.
- Content Research – keep up with the news in your industry to follow tremds
- Website Updates – keep adding new content to your website
- Strategy Sessions – to keep on track
Social Media Management
We offer the following Social Media Services:
- Social Media Management – we will engage with customers via social media to grow your brand’s reach and credibility.
- Social Media Posting – we will create engaging posts for your followers using video, text, graphics and polls.
- Social Media Ad Design – we will design graphics for different social platforms
- Customer Surveys – to get vital client feedback
- PPC (Pay per click) Ad Campaigns
- Brand Optimization – make sure your brand is consistent across all platforms
- Video Marketing – create videos and animations to showcase your brand and products
- Metrics tracking – to see what’s working and what’s not!
- Client dashboard – see all your data in one place.
Search Engine Optimization
Our Search Engine Optimisation services include:
- Keyword Research and Analysis – find the best keywords to target for your business – we also look at your competitors to find out what they’re doing – sneaky eh!
- SEO Monitoring of your best keywords – see how your keywords are performing on a month to month basis
- SEO Reporting – monthly reports so decisions can be made on data rather than a whim!
- SEO Optimisation – make the necessary tweaks to your website to gain improvements and grow free, organic traffic.
- XML Site Map Setup and Optimisation – make sure the search engines are keeping up to date with your website changes.
- Local SEO – grab that top spot in the Google My Business box
- Citation Management – ensure your directory listings and reviews are consistent and grow citation listings.
- Backlink Management – includes ‘bad link’ removal and broken/lost link repair
- Website Optimisation – make sure your website is optimised for your chosen keywords.
