Business Strategy

GDPR for North American Small Businesses

GDPR

What is GDPR? GDPR stands for General Data Protection Regulation and it is a new European regulation coming into effect on May 25th, 2018. It is a privacy law that is meant to give consumers more control over their personal data.  The EU has always been more aggressive in protecting the consumer compared to the…

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Do You Walk Alone?

alone

The one who follows the crowd will usually get no further than the crowd.
The one who walks alone, is likely to find places no one has ever been.

~Albert Einstein

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What’s Your Expertise? – Know It – Own It – Sell It!

Expertise

There’s an old saying that say to be considered an expert you only need to know one more thing than the average person. In other words it’s all relative!

Everyone can be an expert at something as we all have talents. Believing in our own ability and having the courage to admit to being an expert is one thing that often holds back budding entrepreneurs.

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a Penny For Your Thoughts? Seriously! They are Worth Way More!

No Brain Picking Allowed

Have you experienced the brain picker yet?

You know, the well meaning friend who just has a ‘quick question’!

It’s an age-old dilemma – on one hand you want to be helpful (they are friends after all!) but on the other hand the knowledge you have collected over the years has cost you a small fortune to gather and well frankly, you don’t want to give it away for free.

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Work smarter not harder! Use the 80/20 rule!

8020 rule

I’m sure everybody has probably heard of the 80/20 rule. If you have or if you haven’t you need to read on – it could potentially change your life. It is fundamental to every person whether a business person or not!

Now don’t be put off if you’re not a big fan of numbers. The 80/20 rule, although based on mathematical foundations, is more of a concept. But just in case you want the history here goes…

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Are you getting enough?

opt-in

Opt-ins are the life blood of your business. You can have the most successful blog in the world, in terms of visitors reading it, but if they don’t opt-in to your mailing list you are losing the opportunity to convert those readers to clients.

We have all heard the saying ‘The money is in the list!”, right?

Well it may be a cliche, but it’s true.
So how do you make sure you get people to opt-in?

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Golf Balls and Beer!

Dealing with overwhelm

When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 Beers.

A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar.

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How Rewiring Your Brain Can Earn You Money!

marketing mindset

To be successful in marketing and consequently selling and making money, you need to have a marketing mindset. That means you need to think a little differently to the average person. You need to be receptive to growth and learning new skills and banish any negative thinking or fear of failure. You need to be…

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10 Things to Look for in a Good Website Designer

good website designer

In today’s hectic business climate it is important to work smarter. But when you have to choose an important service provider such as a website designer you need to slow down and make a deliberate, careful decision. This is particularly important when you are getting ready to put your company’s face on the World Wide…

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High Engagement & Value Builds Trust and Income

Business Trust

Having an online business requires a definite skill set. Your customers are buying from you ‘sight unseen’. In order for them to do that it takes a certain level of trust. Trust that you should have built up with them, prior to them purchasing from you.

So just how do you go about building that trust?

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We are a remote business and operating as usual during this time - in fact we're working longer hours to serve you. If we can be of any assistance to your business during this COVID-19 crisis please get in touch.
Stay safe & best wishes.
Lorraine McNulty - Owner - Maple Moon Web Design Inc

Lorraine McNulty